My Product Portfolio

Over the past 25 years I have released a considerable amount of digital products, services and platforms.
Most often with an end-to-end responsibility for product and customer experience.

2025

Friendly Journal
To better understand the capabilities of Lovable, I spent 6 hours in total launching a friendly journal as alternative to SOME doom scrolling.
17 hours and 105 prompts later I published the service and onboarded the first customers.
Work in progress.

2024

Apopro – Online Pharmacy
Consulting as Product owner – relaunching apopro.dk.
From the initial strategy and positioning discussions with management team. To a 3 months design/UI/UX project. Wrapping things up with a 7 month development project with internal and external development team. Running 15+ business tracks to align project with all business stakeholders.

Bahne – Click & Collect
Click & Collect for Bahne.dk – end-to-end responsible for setting up Bahne’s click and collect operations. The project included an analogue light notification on new orders in all 23 retail stores.

Pl!ng
Materialising the analogue light notification to a full platform.
Pl!ng is a visual beacon for retail stores: Switching on a light when customers have placed orders to be fulfilled in-store.

2023

Apopro
Initiating the collaboration with Apopro – Denmark’s largest online pharmacy.

Studio Feder
Extending Studio Feder markets on a Shopify / Economic / Traede setup. Separate stores and markets for Denmark, Germany and International sales.

Icura
Shop.icura.dk – a subscription service that helps elderly people maintain great physics.

2022

Verisure – Arlo
Project management of two Pan-European e-commerce projects for Arlo / Verisure Innovation (SE).

Flexi Sections
Launched Flexi Sections – a Shopify application – with Thomas Kenne.

Various
Advising and supporting startups, venture builders and e-commerce merchants.

2021

Pas Normal Studios
Rebranding, building and launching Pas Normal Studios e-commerce stores. For multiple adapted international markets and B2B.
(Shopify Plus, B2C/B2C, 8 Shops, PIM, BC/ERP, Webshipper etc.)

Studio Feder
Studio Feder (Shopify, Traede, Webshipper, E-Conomic)

Other random side projects maintained from the couch: Stuff, Privideo and a Garden Encyclopedia.

2020

Privideo
Built PriVideo.dk over video beers with my Stuff Co-founders. 
It’s a really simple service to do 1-on-1 video calls – for my frustrated wife. 

2019 – 2020

MyMonii
Joined MyMonii as Chief Product Officer in September 2019. Left May 2020.

2018

Stuff
Co-founded and launched Stuff in December 2018. A platform for digital invitations to private and public events. For better transparency and privacy. And to help people spend time on stuff that really matters.

2012 – 2017

Partner – Prehype, a venture development studio 
Started operations in Copenhagen in close collaboration with fellow partners in New York.
Led a team of 4 Entrepreneurs in Residence and a network of consultants.
Loads of work carried out with great business partners like LEGO, News Corp, Verizon, MTG, Adidas, LEO Pharma, Novozymes, Nordisk Film and Carlsberg.

2015 – 2016

LEO Innovation Lab
Partner, Prehype: LEO Innovation Lab.
Supporting organisation on creating innovation structures. 
Setup two Prehype teams (9+4) for the launch of two separate ventures within the health space. 

2014

Prankstr
Product owner on venture launched in collaboration with Mondelez.

Memorize
Product lead on a small iOS game built with good friends.

2013

Hotspotio.
Founder and Product Lead. An Android application for sharing WIFI. Launched in collaboration with Verizon Mobile.

2009 – 2012

YouSee iOS TV Guide
Denmark’s most popular mobile tv guide. 250.000+ downloads and 4.5+ rating.

YouSee Mobile Platform
Heading teams developing streaming services for iOS and Android platforms.

YouSee Web-tv
Heading the development of a streaming platform for 1.000 rental movies and 32 live-tv channels.

YouSee Player. Heading development of Adobe Air streaming music client.

2006 – 2008

EMI MUSIC
Digital Business Development 
Random digital and music related stuff. Headed digital stuff out of Copenhagen. Worked with Scandinavia, Australasia, Middle East and Africa out of EMI Group office in London. Contract negotiations on eg. TDC Play and Spotify.

Second Life Project 
Carpark North concert in Second Life.
Music Vouchers for SONY. Project Manager for EMI Music. 250.000 vouchers distribution of a free album download from sites in 15 different languages.

2000 – 2006

TV 2 / DENMARK
Mobile Manager / Project Manager
 Denmark’s largest commercial broadcaster.

Leading multiple digital projects and responsible for all mobile activities.

TV 2 / Spil – Product Owner
Denmark’s largest casual gaming universe. Introduced a monthly VIP subscription.

Premium SMS services – Product Owner
Flying in and out of Norway to launch premium sms services like a teletext chat, ringtones, logos to mention the least weird sms services.

Mobile Live Streaming
Live streaming of news broadcasts to Nokia, Siemens and Sony Ericsson phones.

SMS TV interactions and Voting
Multiple votings on +1 million viewers tv programmes. Eg. “Scenen er Din” and “Strictly Come Dancing”.

FC Zulu Mobile Game
First mobile game linked to TV format. For selected Nokia phones.

Moblogs
A mobile blogging platform. “Instagram” before apps and iPhones.

Test the Nation – Project Lead TV 2
Interactive IQ test application for live television. 125.000 respondents in 60 minutes. 200.000+ in total.

1999

Eldanmark.dk – Managing e-commerce platform. Creating 2.500+ products. Scanning and cropping images. Home appliances and satellite reception gear.

1998

Vandski.dk – Webmaster, 120+ hardcoded pages in Frontpage 98.
Danskgolf.dk –  Writer. Coding and designing a players profile subsite. Largest Danish golf media back then.